Closing the Food Waste Gap

Client

Boston Consulting Group

Services

UI/UX, Visual Design

Overview

BCG partnered with The Charles to design an interactive article discussing solutions to ending food waste. BCG and its stakeholders are interested in how corporations can respond to this global phenomenon. This essay was the first in a series on stakeholder’s responsibility to help solve the climate crisis.

Challenges

This article is dense in copy, so it was crucial to devise UX strategy in how to make the material more digestible. Also, BCG was very specific about the imagery they wanted to use, as they wanted to convey a message of hope.

No items found.

Solution

Strategic collaboration with developers made it possible to condense the amount of copy without losing user engagement. In addition, images and their treatment were selected to highlight the severity of food waste without causing a disgusting reaction.

For business inquiries
Contact me

Dribbble
Behance
LinkedIn